Songs, presents and hugs: birthdays give a unique cadence to our lives, and are a reason for those memorable celebrations with our loved ones – and even more so if they round numbers – 20, 30, 40, 50 or more. The origin of this tradition is as delicious as the cakes that are eaten on this occasion. It was to calm the original demons that the ancient Greeks initiated it.
They placed candles on a round honey cake that symbolized the moon, creating a mystical link with divine powers to attract blessings upon the person being celebrated. Wishes were uttered for the person’s happiness and gifts were given, accompanied by religious offerings. This now universal pagan custom retains some traces of superstition. In Argentina, people pull ear lobes as many times as the number of years a person has lived and in Nova Scotia, grease is applied to the nose to prevent any evil fate from sticking to it.
For more information: http://www.baume-et-mercier.com
Pursuing a passionate vocation since 1830, Baume & Mercier has a proud track record of refined complications, visionary innovations and producing watches that consistently embody an ideal of excellence and affordable luxury.
Building on prestige and legitimacy steadily acquired over decades, Baume & Mercier continues to make its mark on watchmaking while remaining in close touch with the public that has made it so successful.
2011 heralds a new chapter representing a logical next step in the evolution of a brand consistently in sync with its times.
Leveraging tradition in a contemporary and future-oriented manner, Baume & Mercier models are naturally geared to a lifestyle environment.