Because it is the beginning of adulthood, earning a diploma or a degree is a cause for solemn celebrations, often accompanied by ceremonial robes. But where does this widespread tradition come from? It was born in Medieval Europe. The earliest universities were organized in cloisters, or sometimes even simple stables. Such ice-cold environments made wearing a toga and beret absolutely necessary, and over time this became a uniform.
In 18th century Paris, at the famous Sorbonne University, future graduates were individually put tothe test in front of a room full of mocking students. To earn the new rank to which they aspired, they had to show that they were capable of attracting their peers’attention with their erudite abilities. Successful candidates would throw their caps into the air as an expression of their joy. Entering professional life has always given rise to rituals. Today, getting a first job or a promotion naturally entails buying appropriate clothing, such as a suit. What better way than a Baume & Mercier watch to formalize this change in status and to mark this career milestone?
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Pursuing a passionate vocation since 1830, Baume & Mercier has a proud track record of refined complications, visionary innovations and producing watches that consistently embody an ideal of excellence and affordable luxury.
Building on prestige and legitimacy steadily acquired over decades, Baume & Mercier continues to make its mark on watchmaking while remaining in close touch with the public that has made it so successful.
2011 heralds a new chapter representing a logical next step in the evolution of a brand consistently in sync with its times.
Leveraging tradition in a contemporary and future-oriented manner, Baume & Mercier models are naturally geared to a lifestyle environment.